adidas FIFA Fair Play Flag Bearers activation together with INTERSPORT


August 19, 2010

The adidas FIFA Fair Play Flag Bearers were responsible for carrying the yellow and blue FIFA Fair Play flag on to the field of play during the pre-game line-up ceremonies of the 2010FIFA World Cup™ in South Africa- a true “once in a lifetime” experience enjoying the great atmosphere on pitch in sold out stadiums before the match starts.

Together with INTERSPORT adidas was raffling 21 winner packages for this important role to 12-16year olds as part of a truly international campaigneither through participation with postcards at INTERSPORT retailers or online.adidas INTERSPORT youngsters were recruited from almost all INTERSPORT markets like Germany, UK, Switzerland, UAE, Greece, Italy, Austria, Slovakia, Finland, Sweden, Norway, France, Netherlands, Denmark, Spain, Slovenia and Serbia.


The adidas INTERSPORT Youth Programme winner package wasa three-night, four-day programme including the chance to beaFIFA Fair Play Flag Bearer before a match of the 2010FIFA World Cup™but also activities like a Safari, seeing lions and cheetahs, or a visit of Cape Point with it’s fantastic scenic view. Winners were attending with one best friend and one parent. In total adidas together with INTERSPORT wassending 42FIFA Fair Play Flag Bearers to seven matches of the 2010FIFA World Cup™ in South Africa.

The lucky youngsters chosen were all wearing adidas kit, with outfits for rehearsal and for the matches, which they then get to keep as a lifetime reminder of this special event. Chaperones provided by adidas were ensuring thatthe children were supervised and safe at all times.

Although programmes included various sightseeing and entertainment activities on non-match days, it is the games themselves that linger in the memory of those fortunate to play a role as aFIFA Fair Play Flag Bearer. After the event adidas and INTERSPORT can clearly say that allFIFA Fair Play Flag Bearerswere feeling extremely proud and were having a great time while making an experience they will never ever forget. Or as one flag bearer puts it: 


"This is all so exciting! Being on the pitch with all these players and the whole world is watching, it's just amazing!"